WHY BUY UNIROYAL®?
You don’t have to sacrifice dependability for affordability when buying tires for your vehicle. Uniroyal® tires give you both. That’s why Uniroyal has been a brand that millions of drivers have trusted since we were founded as the United States Rubber Company in 1892.
Value means more than giving you the least expensive choice out there. It means providing safety, comfort, durability and exceptional handling and braking you can count on at a price that’s worth every penny.
Over the years, vehicles have changed. So has tire technology. So have we. In 1990, Uniroyal® became a part of the Michelin® family of tires. But through it all, we’ve stayed true to our century-old mission of giving everyday drivers a tire you can depend on at a price you’ll like.